Today is World Coconut Day. The favorite coconut and its allied products are being axed by the global forces of Globalization for the last two decades. The ever-beloved coconut is defamed as a villain that disseminates cancer to the humanity by the multi national companies that grab the market share of edible oil. The governments either central or state are continuing their negative approach towards this product. The farmers in this sector are not even harvesting this product as the harvesting cost itself will not be met with the selling price of the product. So while celebrating World Coconut Day, the governments are to be alert on the gravity of this issue which is not at all related to a product but that affects a farming community all over the world.